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ConsortiumInfo.org Standards Blog; By Andrew Updegrove
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There’s been a lot of activity in diverse parts of the standards and open source software development world of late. Here’s a selection of items you may have missed that I think might be of greatest interest.

Is there nowhere to hide? Streamlined targeted advertising comes to television. The on-line world has seen ever more laser-like ad targeting of viewers, particularly on dominant platforms like Google and Facebook. The same practice has existed in the print world in a more limited way for even longer, where sophisticated regional printing centers swapped ads in national magazines based on zip codes or other data. But what about television?

Cable TV stations in the US have had similar capabilities, and that practice will now be streamlined and broadened by the release of a new targeted advertising specification from the HbbTV Association, a membership-based standards developer, “dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.” A simultaneously issued companion specification offers a standardised signalling mode for advertisement substitution in live TV broadcasts.

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